Privacy policy

Align Wellness Privacy Policy

Last updated: August 7, 2025

Align Wellness operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Align Wellness is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:
• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
• Provide, Tailor, and Improve the Services.
• Marketing and Advertising.
• Security and Fraud Prevention.
• Communicating with You.
• Legal Reasons.
• Meta (Facebook and Instagram) Advertising.

TikTok Advertising. We also use tools provided by TikTok, including the TikTok Pixel and Events API, to better understand your behavior on our website and deliver personalized ads. These tools may collect data such as your IP address, browsing behavior, device information, and interactions with our site. This helps us measure ad effectiveness and improve our advertising strategies. You can learn more about how TikTok collects and uses data by visiting TikTok’s Privacy Policy (https://www.tiktok.com/legal/page/eea/privacy-policy/en). You can opt out of personalized advertising through your TikTok account settings or by using platforms such as the Network Advertising Initiative opt-out page (https://optout.networkadvertising.org/).

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
• With Shopify, vendors and other third parties who perform services on our behalf.
• With business and marketing partners to provide marketing services and advertise to you. This may include platforms such as Meta and TikTok, who may use cookies, pixels, or other tracking technologies on our behalf.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. Shopify is responsible for processing your personal information and responding to your rights. For more information, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you're a parent or guardian and believe your child has provided us with information, please contact us to request deletion.

Security and Retention of Your Information

While we use appropriate security measures, we cannot guarantee perfect security. We retain personal information only as long as necessary for the purposes described in this policy.

Your Rights and Choices

Depending on your location, you may have rights including:
• Access / Know
• Delete
• Correct
• Portability
• Communication Preferences

You may exercise these rights through our contact information below. We may need to verify your identity before responding to your request.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

International Transfers

We may transfer, store and process your personal information outside of your country of residence. When doing so, we rely on recognized data transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted here with the revised date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at alignnewzealand@gmail.com or contact us at 13 Lindis Road, Wānaka, OTA, 9305, NZ.